The minimum spend on LinkedIn ads is $10 USD per day. Regardless of campaign objective or creative, there are minimum spends on the platform that must be met. This lets you establish your content and posting schedule using the Dynamics 365 marketing calendar, where you'll also be able to see a full history of your posts to all supported social media sites.įor information for users about how to author and schedule posts on LinkedIn and other social-media sites, see Schedule and post messages on social media.įor information for administrators about how to configure each of your organization's social media accounts for use with this feature, see Configure your social media accounts.- Sam Frost answering a common question about LinkedIn advertising: How much do LinkedIn ads cost? Then, when you run a campaign on LinkedIn, you can target the same segments that you set up in Dynamics 365 Marketing and also turn any leads generated on LinkedIn into Dynamics 365 leads through the LinkedIn Lead Gen Forms integration feature mentioned previously.įor more information about matched audiences, see Market to Dynamics 365 Marketing segments on LinkedIn with LinkedIn Matched Audiences Post updates directly from Marketing to LinkedInĭynamics 365 Marketing can schedule and post messages directly through any of your organization's social-media accounts, including on Facebook, Twitter, and LinkedIn. Dynamics 365 Marketing comes ready to take advantage of this capability, so you can leverage your Dynamics 365 Marketing static segments to create a matching audience of LinkedIn members. LinkedIn Matched Audiences is a LinkedIn feature that lets you match a collection of contacts stored on an external system to an audience of LinkedIn members with matching email addresses. Create LinkedIn Matched Audiences from Dynamics 365 segments That way, you can target the same segment of contacts with your customer journey as you do with the LinkedIn campaign linked to the LinkedIn-campaign tile.įor more information about the LinkedIn campaign tile for customer journeys, see LinkedIn campaign.įor more information about customer journeys in general, see Use customer journeys to create automated campaigns. You'll often use this feature in combination with a LinkedIn Matched Audience that's based on one of your Dynamics 365 Marketing segments. This makes it possible for a subsequent trigger tile to react to submissions of any LinkedIn Lead Gen Forms that belong to that campaign. To do so, use a LinkedIn-campaign tile to link each contact who passes through it to the relevant LinkedIn campaign. You can configure customer journey triggers to react when contacts on that journey submit a Lead Gen Form during a specific LinkedIn campaign while the journey is active. Use LinkedIn form submissions to trigger decision points in customer journeys Furthermore, each incoming new lead can be linked either to a matching contact (if found) or to a new contact created for the lead (if no match is found).įor information for users about how to link your LinkedIn account to Dynamics 365 and how to analyze the leads synced from LinkedIn, see LinkedIn Lead Gen integration.įor information for administrators about how to set up this feature, see Set up the LinkedIn Lead Gen integration and define a lead matching strategy. Each incoming lead can either update an existing lead (if a match is found) or create a new one. But when you incorporate your LinkedIn account with Dynamics 365 Marketing, all of these leads generated on LinkedIn are automatically synced as leads in Dynamics 365. Normally, LinkedIn simply provides you with a list of LinkedIn users that submitted one of your lead-gen forms, together with the answers they provided. Import leads generated by your LinkedIn campaigns LinkedIn users that fill out and submit one of these forms are indicating an interest in your campaign, which identifies them as potential leads. Lead Gen Forms are a LinkedIn feature that lets you attach forms to target marketing campaigns that you run on LinkedIn. If you decide to actually run an ad campaign on LinkedIn, LinkedIn charges may apply, as established in the LinkedIn terms of use. You can then create ad campaigns, generate test leads, and synchronize matched audiences for free. To use or try out this feature you need a LinkedIn profile and must enable the LinkedIn Campaign Manager for that account.
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